Innovative B2B marketing : new models, processes and theory / Simon Hall.
Material type:
TextPublisher: London : KoganPage, 2017Description: 256 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749480806 (pbk.) :Subject(s): Industrial marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.804 HAL (Browse shelf(Opens below)) | Available | 06746314 |
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This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.
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