Innovative B2B marketing : new models, processes and theory /
Hall, Simon,
Innovative B2B marketing : new models, processes and theory / Simon Hall. - 256 pages ; 24 cm
This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.
Specialized.
9780749480806 (pbk.) : £19.99 £19.99
Industrial marketing.
Business and Management.
Business and Management.
658.8
Innovative B2B marketing : new models, processes and theory / Simon Hall. - 256 pages ; 24 cm
This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.
Specialized.
9780749480806 (pbk.) : £19.99 £19.99
Industrial marketing.
Business and Management.
Business and Management.
658.8