Fashion retailing : from managing to merchandising / Dimitri Koumbis.
Material type:
TextSeries: Basics fashion managementPublisher: London : Bloomsbury Visual Arts, 2019Description: 190 pages : illustrations (colour) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781350124813 (pbk.) :Subject(s): Fashion merchandising | Retail trade | Beauty and Fashion | Beauty and FashionDDC classification: 746.9'2'0688 Summary: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 746.920688 KOU (Browse shelf(Opens below)) | Available | 06753655 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 746.920688 KOU (Browse shelf(Opens below)) | Available | 06753663 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 746.920688 KOU (Browse shelf(Opens below)) | Available | 06753671 |
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| 746.920688 DIG Digital marketing strategies for fashion and luxury brands / | 746.920688 FAS Fashion marketing / | 746.920688 JAC Mastering fashion marketing / | 746.920688 KOU Fashion retailing : from managing to merchandising / | 746.920688 KOU Fashion retailing : from managing to merchandising / | 746.920688 KOU Fashion retailing : from managing to merchandising / | 746.920688 MIT Fashion marketing and communication : theory and practice across the fashion industry / |
Originally published: 2014.
Includes bibliographical references and index.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology.
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