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Fashion retailing : from managing to merchandising / Dimitri Koumbis.

By: Koumbis, Dimitri [author.]Material type: TextTextSeries: Basics fashion managementPublisher: London : Bloomsbury Visual Arts, 2019Description: 190 pages : illustrations (colour) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781350124813 (pbk.) :Subject(s): Fashion merchandising | Retail trade | Beauty and Fashion | Beauty and FashionDDC classification: 746.9'2'0688 Summary: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 746.920688 KOU (Browse shelf(Opens below)) Available 06753655
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 746.920688 KOU (Browse shelf(Opens below)) Available 06753663
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 746.920688 KOU (Browse shelf(Opens below)) Available 06753671
Total reservations: 0

Originally published: 2014.

Includes bibliographical references and index.

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology.

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