Fashion retailing : from managing to merchandising /
Koumbis, Dimitri,
Fashion retailing : from managing to merchandising / Dimitri Koumbis. - 190 pages : illustrations (colour) ; 23 cm. - Basics fashion management . - Basics fashion management. .
Originally published: 2014.
Includes bibliographical references and index.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology.
Specialized.
9781350124813 (pbk.) : £23.99 No price
Fashion merchandising.
Retail trade.
Beauty and Fashion.
Beauty and Fashion.
746.9'2'0688
Fashion retailing : from managing to merchandising / Dimitri Koumbis. - 190 pages : illustrations (colour) ; 23 cm. - Basics fashion management . - Basics fashion management. .
Originally published: 2014.
Includes bibliographical references and index.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology.
Specialized.
9781350124813 (pbk.) : £23.99 No price
Fashion merchandising.
Retail trade.
Beauty and Fashion.
Beauty and Fashion.
746.9'2'0688