Advertising theory / edited by Shelly Rodgers, Esther Thorson.
Material type:
TextSeries: Routledge communication seriesPublisher: London : Routledge, 2019Edition: 2nd editionDescription: 536 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780815382508 (pbk.) :Subject(s): Advertising | Business and Management | Business and ManagementDDC classification: 659.1'01 Summary: This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.101 ADV (Browse shelf(Opens below)) | Available | 06697186 |
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| 659.1 YAK Paid attention : innovative advertising for a digital world / | 659.1 YAK Paid attention : innovative advertising for a digital world / | 659.1 YAK Paid attention : innovative advertising for a digital world / | 659.101 ADV Advertising theory / | 659.1014 GOD The language of advertising : written texts / | 659.1014 GOD The language of advertising : written texts / | 659.1014 GOD The language of advertising : written texts / |
Previous edition: 2012.
Includes bibliographical references and index.
This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
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