Advertising theory /
Advertising theory /
edited by Shelly Rodgers, Esther Thorson.
- 2nd edition.
- 536 pages : illustrations (black and white).
- Routledge communication series .
- Routledge communication series. .
Previous edition: 2012.
Includes bibliographical references and index.
This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
Specialized.
9780815382508 (pbk.) : £32.99
Advertising.
Business and Management.
Business and Management.
659.1'01
Previous edition: 2012.
Includes bibliographical references and index.
This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
Specialized.
9780815382508 (pbk.) : £32.99
Advertising.
Business and Management.
Business and Management.
659.1'01