Image from Google Jackets

Advertising theory / edited by Shelly Rodgers, Esther Thorson.

Contributor(s): Rodgers, Shelly (Shelly Lannette), 1965- [editor.] | Thorson, Esther [editor.]Material type: TextTextSeries: Routledge communication seriesPublisher: London : Routledge, 2019Edition: 2nd editionDescription: 536 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780815382508 (pbk.) :Subject(s): Advertising | Business and Management | Business and ManagementDDC classification: 659.1'01 Summary: This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.101 ADV (Browse shelf(Opens below)) Available 06697186
Total reservations: 0

Previous edition: 2012.

Includes bibliographical references and index.

This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.

Specialized.

There are no comments on this title.

to post a comment.