Details for: Building brand experiences : a practical guide to retaining brand relevance / › University of West London Library catalogue

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Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman.

By: Coleman, Darren [author.]Material type: Text

TextPublisher: London : KoganPage, 2018Description: 240 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749481568 (pbk.) :Subject(s): Brand name products | Branding (Marketing) | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 COL (Browse shelf(Opens below))	Available		06698476
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 COL (Browse shelf(Opens below))	Available		06698484

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Previous	658.827 CHE Creating powerful brands in consumer, service and industrial markets.	658.827 CHE From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	658.827 CHE From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	658.827 COL Building brand experiences : a practical guide to retaining brand relevance /	658.827 COL Building brand experiences : a practical guide to retaining brand relevance /	658.827 CRA The Real power of brands : making brands work for competitive advantage.	658.827 DAN Brands /	Next

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.

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