Building brand experiences : (Record no. 55445)

MARC details
000 -LEADER
fixed length control field 01140nam a22003258i 4500
001 - CONTROL NUMBER
control field 707939
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719183156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180301s2018 enk f 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749481568 (pbk.) :
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780749481575 (PDF ebook) :
Terms of availability £19.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780749481568
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Coleman, Darren,
Relator term author.
245 10 - TITLE STATEMENT
Title Building brand experiences :
Remainder of title a practical guide to retaining brand relevance /
Statement of responsibility, etc. Darren Coleman.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer KoganPage,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 240 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
520 8# - SUMMARY, ETC.
Summary, etc. Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 18/09/2019 4 30 658.827 COL 06698476 27/11/2022 30/09/2022 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 18/09/2019   11 658.827 COL 06698484 28/11/2022 12/07/2021 60.00 19/07/2021 Book