Details for: Native advertising : the essential guide / › University of West London Library catalogue

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Native advertising : the essential guide / Dale Lovell.

By: Lovell, Dale [author.]Material type: Text

TextPublisher: London : KoganPage, 2017Description: xiv, 227 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749481162 (pbk.) :Subject(s): Advertising | Internet marketing | Business and Management | Business and ManagementDDC classification: 659.1 Summary: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.1 LOV (Browse shelf(Opens below))	Available		06739911

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Includes bibliographical references and index.

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

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