Native advertising : the essential guide / Dale Lovell.
Material type:
TextPublisher: London : KoganPage, 2017Description: xiv, 227 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749481162 (pbk.) :Subject(s): Advertising | Internet marketing | Business and Management | Business and ManagementDDC classification: 659.1 Summary: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 LOV (Browse shelf(Opens below)) | Available | 06739911 |
Total reservations: 0
Includes bibliographical references and index.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Specialized.
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