Native advertising : the essential guide /
Lovell, Dale,
Native advertising : the essential guide / Dale Lovell. - xiv, 227 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Specialized.
9780749481162 (pbk.) : £19.99 £19.99
Advertising.
Internet marketing.
Business and Management.
Business and Management.
659.1
Native advertising : the essential guide / Dale Lovell. - xiv, 227 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Specialized.
9780749481162 (pbk.) : £19.99 £19.99
Advertising.
Internet marketing.
Business and Management.
Business and Management.
659.1