Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.
Material type:
TextPublisher: Hoboken : Wiley, [2018]Edition: 11th editionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781119392071 (ebook)Subject(s): Marketing researchGenre/Form: Additional physical formats: Print version:: Marketing researchLOC classification: HF5415.2Online access: Click here to access online
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E-book
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Electronic publication | Electronic publication | Available |
Total reservations: 0
Revised edition of the authors' Marketing research, [2015]
Includes bibliographical references.
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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