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McDaniel, Carl, Jr., 1941-

Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. - 11th edition. - 1 online resource.

Revised edition of the authors' Marketing research, [2015]

Includes bibliographical references.


Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.

ISBN: 9781119392071 (ebook)

LCCN: 2017053319

Subjects--Topical Terms:
Marketing research.

Index Terms--Genre/Form:

LC Class. No.: HF5415.2