MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01603nam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
704170 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230421143803.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171106s2017 nju sb 000 0 eng d |
| 010 ## - |
|---|
| -- |
2017053319 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119392071 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StDuBDS)AH33662987 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)2017053319 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Modifying agency |
StDuBDSZ |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UkPrAHLS |
| 050 #0 - |
|---|
| -- |
HF5415.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
201712 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the authors' Marketing research, [2015] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Agency responsible for reproduction |
Askews and Holts. |
| Note about reproduction |
Mode of access: World Wide Web. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Source of term |
lcsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
McDaniel, Carl, Jr., 1941- author. |
| Title |
Marketing research |
| Edition |
Eleventh Edition. |
| Place, publisher, and date of publication |
Hoboken : Wiley, [2018] |
| International Standard Book Number |
9781119392019 |
| Record control number |
(DLC) 2017050311 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781119392071">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781119392071</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |
| Source of classification or shelving scheme |
Dewey Decimal Classification |