Tourism : the business of hospitality and travel.
Material type:
TextCopyright date: Harlow, England : Pearson, ℗♭2018 [2018]Edition: 6th edition; 6th edition. Roy A. Cook, Cathy H.C. Hsu, Lorraine L. TaylorDescription: 448 pages : illustrations (black and white, and colour), maps (colour)Content type: text | still image | cartographic image Media type: computer Carrier type: online resourceISBN: 9781292221687 (ebook)Subject(s): Tourism | Geography | Geography | Educational: Citizenship & social educationGenre/Form: LOC classification: G155.A1 | .C674 2018Online access: Click to view (1 copy) Also available in printed form ISBN 9781292221670Summary: For introductory hospitality or tourism coursesA comprehensive, international view of the business of tourismThe engaging writing style and hundreds of updated industry examples makeTourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
E-book
|
Electronic publication | Electronic publication | Available |
Previous edition: 2014.
Includes bibliographical references and index.
For introductory hospitality or tourism coursesA comprehensive, international view of the business of tourismThe engaging writing style and hundreds of updated industry examples makeTourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Also available in printed form ISBN 9781292221670
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
There are no comments on this title.