The brand gap / Marty Neumeier.
Material type:
TextPublication details: Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005Edition: 2nd editionDescription: 208 p. ; 22 cmISBN: 9780321348104 (pbk.) :; 0321348109 (pbk.) :Subject(s): Brand name products | Internet marketingDDC classification: 658.8'27 Summary: This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 NEU (Browse shelf(Opens below)) | Available | 06504396 |
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Previous ed.: 2003.
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
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