The brand gap /
Neumeier, Marty.
The brand gap / Marty Neumeier. - 2nd edition. - Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005. - 208 p. ; 22 cm.
Previous ed.: 2003.
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
Specialized.
9780321348104 (pbk.) : £13.99 0321348109 (pbk.) : £13.99
Brand name products.
Internet marketing.
658.8'27
The brand gap / Marty Neumeier. - 2nd edition. - Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005. - 208 p. ; 22 cm.
Previous ed.: 2003.
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
Specialized.
9780321348104 (pbk.) : £13.99 0321348109 (pbk.) : £13.99
Brand name products.
Internet marketing.
658.8'27