The brand gap / (Record no. 49185)

MARC details
000 -LEADER
fixed length control field 01007nam a22002658a 4500
001 - CONTROL NUMBER
control field 697322
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230413201924.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050908s2005 inu f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321348104 (pbk.) :
Terms of availability £13.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321348109 (pbk.) :
Terms of availability £13.99
035 ## - SYSTEM CONTROL NUMBER
System control number ()0321348109
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Neumeier, Marty.
245 14 - TITLE STATEMENT
Title The brand gap /
Statement of responsibility, etc. Marty Neumeier.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indianapolis, Ind. :
Name of publisher, distributor, etc. New Riders/Hayden ;
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Pearson Education [distributor],
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 208 p. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2003.
520 8# - SUMMARY, ETC.
Summary, etc. This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 08/09/2017 3 15 658.827 NEU 06504396 21/01/2023 20/11/2022 60.00 19/07/2021 Book