Advertising transformed : the new rules for the digital age / Fons Van Dyck.
Material type:
TextPublisher: London : KoganPage, 2014Description: xxiv, 170 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749471484 (pbk.) :Subject(s): AdvertisingDDC classification: 659.1 Summary: 'Advertising Transformed' is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be ad-men and women need to know to create advertising that works.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 VAN (Browse shelf(Opens below)) | Available | 06417736 |
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Includes bibliographical references and index.
'Advertising Transformed' is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be ad-men and women need to know to create advertising that works.
Specialized.
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