Advertising transformed : the new rules for the digital age /
Van Dyck, Fons,
Advertising transformed : the new rules for the digital age / Fons Van Dyck. - xxiv, 170 pages ; 24 cm
Includes bibliographical references and index.
'Advertising Transformed' is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be ad-men and women need to know to create advertising that works.
Specialized.
9780749471484 (pbk.) : £24.99 No price
Advertising.
659.1
Advertising transformed : the new rules for the digital age / Fons Van Dyck. - xxiv, 170 pages ; 24 cm
Includes bibliographical references and index.
'Advertising Transformed' is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be ad-men and women need to know to create advertising that works.
Specialized.
9780749471484 (pbk.) : £24.99 No price
Advertising.
659.1