Advertising transformed : (Record no. 40823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01145nam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 685452 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719171335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131010s2014 enk f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749471484 (pbk.) : |
| Terms of availability | £24.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780749471491 (ebook) : |
| Terms of availability | No price |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StDuBDS)9780749471484 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| Modifying agency | UkLoUWL |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | eflch |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Dyck, Fons, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising transformed : |
| Remainder of title | the new rules for the digital age / |
| Statement of responsibility, etc. | Fons Van Dyck. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | KoganPage, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 170 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | 'Advertising Transformed' is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be ad-men and women need to know to create advertising that works. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 24/03/2016 | 659.1 VAN | 06417736 | 13/12/2019 | 60.00 | 19/07/2021 | Book |