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There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

By: Schmitt, BerndContributor(s): Rogers, David L, 1970- | Vrotsos, Karen, 1960-Material type: TextTextSeries: Financial Times Prentice Hall booksPublication details: Upper Saddle River, N.J. ; London : Financial Times Prentice Hall, c2004Description: xxxiii, 279, [4] p. : ill. ; 24 cmISBN: 0130471194 :Subject(s): Brand name products -- Marketing | Corporate image | Customer relationsDDC classification: 659.152 LOC classification: HF5415.13 | .S344 2004
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.152 SCH (Browse shelf(Opens below)) Available 06402739
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Includes index.

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