MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01036nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
684294 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221006111110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030501s2004 njua 001 0 eng |
| 010 ## - |
|---|
| -- |
2003050877 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA553707 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130471194 : |
| Terms of availability |
No price |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)009624859 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 050 00 - |
|---|
| -- |
HF5415.13 |
| -- |
.S344 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.152 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmitt, Bernd. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
There's no business that's not show business : |
| Remainder of title |
marketing in an experience culture / |
| Statement of responsibility, etc. |
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 279, [4] p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Financial Times Prentice Hall books |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate image. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, David L., |
| Dates associated with a name |
1970- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vrotsos, Karen, |
| Dates associated with a name |
1960- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |