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Schmitt, Bernd.

There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. - Upper Saddle River, N.J. ; London : Financial Times Prentice Hall, c2004. - xxxiii, 279, [4] p. : ill. ; 24 cm. - Financial Times Prentice Hall books .

Includes index.

ISBN: 0130471194 : No price

LCCN: 2003050877

Nat. Bib. No.: GBA553707 bnb

Subjects--Topical Terms:
Brand name products--Marketing.
Corporate image.
Customer relations.

LC Class. No.: HF5415.13 / .S344 2004

Dewey Class. No.: 659.152