Marketing research : tools & techniques / Nigel Bradley.
Material type:
TextPublisher: Oxford : Oxford University Press, [2013]Copyright date: ©2013Edition: 3rd editionDescription: xx, 527 pages : illustrations (black and white, and blue) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780199655090 (pbk.) :Subject(s): Marketing research | Business and Management | Business and ManagementDDC classification: 658.8'3 Summary: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06879403 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06879411 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 0687942X | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06879934 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06879950 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06583601 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06583628 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06582206 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BRA (Browse shelf(Opens below)) | Available | 06390080 |
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| 658.83 BEN Key marketing metrics : the 50+ metrics every manager needs to know / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / |
Previous edition: 2010.
Includes bibliographical references and index.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Specialized.
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