Marketing research : tools & techniques /
Bradley, Nigel, 1958-
Marketing research : tools & techniques / Nigel Bradley. - 3rd edition. - xx, 527 pages : illustrations (black and white, and blue) ; 25 cm
Previous edition: 2010.
Includes bibliographical references and index.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Specialized.
9780199655090 (pbk.) : £39.99
Marketing research.
Business and Management.
Business and Management.
658.8'3
Marketing research : tools & techniques / Nigel Bradley. - 3rd edition. - xx, 527 pages : illustrations (black and white, and blue) ; 25 cm
Previous edition: 2010.
Includes bibliographical references and index.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Specialized.
9780199655090 (pbk.) : £39.99
Marketing research.
Business and Management.
Business and Management.
658.8'3