Marketing research : (Record no. 39825)

MARC details
000 -LEADER
fixed length control field 01425nam a2200361 i 4500
001 - CONTROL NUMBER
control field 684004
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419120903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121112s2013 enka f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199655090 (pbk.) :
Terms of availability £39.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780199655090
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'3
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bradley, Nigel,
Dates associated with a name 1958-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title tools & techniques /
Statement of responsibility, etc. Nigel Bradley.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013
300 ## - PHYSICAL DESCRIPTION
Extent xx, 527 pages :
Other physical details illustrations (black and white, and blue) ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out Source of acquisition Cost, normal purchase price
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/05/2017   658.83 BRA 06583601 21/10/2019 60.00 19/07/2021 Book        
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/05/2017 5 658.83 BRA 06583628 12/06/2023 60.00 19/07/2021 Book 67 09/12/2022    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 02/02/2016   658.83 BRA 06390080 20/09/2022 60.00 19/07/2021 Book        
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/05/2017   658.83 BRA 06582206 16/12/2019 60.00 19/07/2021 Book        
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023 1 658.83 BRA 06879403 07/05/2024 60.00 22/02/2023 Book 51 14/03/2023 70 57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023   658.83 BRA 06879411 13/03/2023 60.00 22/02/2023 Book       57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023   658.83 BRA 0687942X 09/11/2023 60.00 22/02/2023 Book       57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023   658.83 BRA 06879934 22/02/2023 60.00 22/02/2023 Book       57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023   658.83 BRA 06879942 22/02/2023 60.00 22/02/2023 Book       57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023   658.83 BRA 06879950 22/02/2023 60.00 22/02/2023 Book       57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023 1 658.83 BRA 06879969 16/06/2023 60.00 22/02/2023 Book 2 29/05/2023   57.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/02/2023 2 658.83 BRA 06879977 02/09/2023 60.00 22/02/2023 Book   02/09/2023   57.99