Details for: Strategic marketing : creating competitive advantage / › University of West London Library catalogue

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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

By: West, Douglas C [author.]Contributor(s): Ford, John B. (John Battice), 1949- [author.] | Ibrahim, Essam [author.]Material type: Text

TextPublisher: Oxford : Oxford University Press, 2015Edition: 3rd editionDescription: 616 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199684090 (pbk.) :Subject(s): Marketing | Marketing -- Management | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.8'02 Summary: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06621104
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06621112
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06621120
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06621139
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06621147
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06451454
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06451462
Reference book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Not for loan	06308988
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WES (Browse shelf(Opens below))	Available	06163181

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Previous ed.: 2010.

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

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