Strategic marketing : (Record no. 36832)

MARC details
000 -LEADER
fixed length control field 01431nam a22003738i 4500
001 - CONTROL NUMBER
control field 679575
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230418180506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150106s2015 enk f 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199684090 (pbk.) :
Terms of availability £46.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780199684090
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
Modifying agency UkLoUWL
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name West, Douglas C.,
Relator term author.
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title creating competitive advantage /
Statement of responsibility, etc. Douglas West, John Ford, Essam Ibrahim.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 616 pages ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed.: 2010.
520 8# - SUMMARY, ETC.
Summary, etc. This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ford, John B.
Fuller form of name (John Battice),
Dates associated with a name 1949-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ibrahim, Essam,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 06/08/2016   658.802 WES 06308988 28/02/2023 60.00 19/07/2021 Reference book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/09/2019 3 658.802 WES 06621104 02/11/2022 60.00 19/07/2021 Book 64 14/03/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/09/2019 2 658.802 WES 06621112 27/04/2022 60.00 19/07/2021 Book 12 09/03/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/09/2019   658.802 WES 06621120 13/12/2019 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/09/2019 4 658.802 WES 06621139 03/03/2024 60.00 19/07/2021 Book 46 26/09/2023
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/09/2019   658.802 WES 06621147 15/11/2022 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/06/2015 2 658.802 WES 06163181 29/09/2023 60.00 19/07/2021 Book 30 24/09/2023
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 29/09/2018 4 658.802 WES 06451454 27/08/2023 60.00 19/07/2021 Book 14 09/03/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 29/09/2018   658.802 WES 06451462 22/01/2020 60.00 19/07/2021 Book