Strategic marketing : creating competitive advantage /
West, Douglas C.,
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. - 3rd edition. - 616 pages ; 25 cm
Previous ed.: 2010.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Specialized.
9780199684090 (pbk.) : £46.99
Marketing.
Marketing--Management.
Strategic planning.
Business and Management.
Business and Management.
658.8'02
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. - 3rd edition. - 616 pages ; 25 cm
Previous ed.: 2010.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Specialized.
9780199684090 (pbk.) : £46.99
Marketing.
Marketing--Management.
Strategic planning.
Business and Management.
Business and Management.
658.8'02