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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

By: West, Douglas C [author.]Contributor(s): Ford, John B. (John Battice), 1949- [author.] | Ibrahim, Essam [author.]Material type: TextTextPublisher: Oxford : Oxford University Press, 2015Edition: 3rd editionDescription: 616 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199684090 (pbk.) :Subject(s): Marketing | Marketing -- Management | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.8'02 Summary: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06621104
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06621112
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06621120
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06621139
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06621147
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06451454
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06451462
Reference book Reference book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Not for loan 06308988
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 WES (Browse shelf(Opens below)) Available 06163181
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Previous ed.: 2010.

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

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