Promotional culture and convergence : markets, methods, media / edited by Helen Powell.
Material type:
TextPublisher: London : Routledge, 2013Description: x, 238 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415672801 (pbk.) :; 9780203130322 (ebook) :Subject(s): Internet advertising | Interactive marketing | Branding (Marketing) | Business and Management | Business and ManagementDDC classification: 658.8
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Reference book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 PRO (Browse shelf(Opens below)) | Not for loan | 06239188 | |||
Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 PRO (Browse shelf(Opens below)) | Available | 06240194 | |||
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 PRO (Browse shelf(Opens below)) | Available | 06172784 |
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| 658.8 PRI Marketing / | 658.8 PRO Essential marketing / | 658.8 PRO Essential marketing / | 658.8 PRO Promotional culture and convergence : markets, methods, media / | 658.8 PRO Promotional culture and convergence : markets, methods, media / | 658.8 RAN Effective marketing / | 658.8 RAN Effective marketing / |
Includes bibliographical references and index.
Specialized.
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