Details for: Promotional culture and convergence : markets, methods, media / › University of West London Library catalogue

Image from Google Jackets

Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

TextPublisher: London : Routledge, 2013Description: x, 238 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415672801 (pbk.) :; 9780203130322 (ebook) :Subject(s): Internet advertising | Interactive marketing | Branding (Marketing) | Business and Management | Business and ManagementDDC classification: 658.8

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Reference book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PRO (Browse shelf(Opens below))	Not for loan	06239188
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PRO (Browse shelf(Opens below))	Available	06240194
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PRO (Browse shelf(Opens below))	Available	06172784

Total reservations: 0

Previous								Next
Previous	658.8 MIT Luxury fashion brand management : unifying fashion with sustainability /	658.8 MIT Luxury fashion brand management : unifying fashion with sustainability /	658.8 PAL Introduction to marketing : theory and practice /	658.8 PRO Promotional culture and convergence : markets, methods, media /	658.8 ROM Building distinctive brand assets /	658.8 ROM Building distinctive brand assets /	658.8 ROM Building distinctive brand assets /	Next

Includes bibliographical references and index.

Specialized.

There are no comments on this title.

to post a comment.