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Creativity in public relations / Andy Green.

By: Green, Andy, 1958-Contributor(s): Chartered Institute of Public RelationsMaterial type: TextTextSeries: PR in practice seriesPublication details: London : Kogan Page, 2010Edition: 4th editionDescription: xiii, 255 p. : ill. ; 24 cmISBN: 9780749456504 (pbk.) :; 0749456507 (pbk.) :Subject(s): Public relations | Creative ability in businessDDC classification: 659.2 Summary: The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.2 GRE (Browse shelf(Opens below)) Available 06153348
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Published in association with the Chartered Institute of Public Relations.

Previous ed.: 2007.

Includes bibliographical references and index.

The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.

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