Creativity in public relations / (Record no. 36250)

MARC details
000 -LEADER
fixed length control field 01272nam a2200325 a 4500
001 - CONTROL NUMBER
control field 678637
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419084431.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090625s2010 enka f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749456504 (pbk.) :
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749456507 (pbk.) :
Terms of availability £19.99
035 ## - SYSTEM CONTROL NUMBER
System control number ()0749456507
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Green, Andy,
Dates associated with a name 1958-
245 10 - TITLE STATEMENT
Title Creativity in public relations /
Statement of responsibility, etc. Andy Green.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 255 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement PR in practice series
500 ## - GENERAL NOTE
General note Published in association with the Chartered Institute of Public Relations.
500 ## - GENERAL NOTE
General note Previous ed.: 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Public Relations.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title PR in practice series.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 29/04/2015   659.2 GRE 06153348 10/12/2021 60.00 19/07/2021 Book