Creativity in public relations /
Green, Andy, 1958-
Creativity in public relations / Andy Green. - 4th edition. - London : Kogan Page, 2010. - xiii, 255 p. : ill. ; 24 cm. - PR in practice series . - PR in practice series. .
Published in association with the Chartered Institute of Public Relations. Previous ed.: 2007.
Includes bibliographical references and index.
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
Specialized.
9780749456504 (pbk.) : £19.99 0749456507 (pbk.) : £19.99
Public relations.
Creative ability in business.
659.2
Creativity in public relations / Andy Green. - 4th edition. - London : Kogan Page, 2010. - xiii, 255 p. : ill. ; 24 cm. - PR in practice series . - PR in practice series. .
Published in association with the Chartered Institute of Public Relations. Previous ed.: 2007.
Includes bibliographical references and index.
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
Specialized.
9780749456504 (pbk.) : £19.99 0749456507 (pbk.) : £19.99
Public relations.
Creative ability in business.
659.2