Details for: Destination brands : managing place reputation / › University of West London Library catalogue

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Destination brands : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride.

Contributor(s): Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination brandingMaterial type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2011Edition: 3rd editionDescription: xvii, 370 p. : ill. ; 24 cmISBN: 9780080969305 (pbk.) :; 0080969305 (pbk.) :Subject(s): Advertising -- Tourism | Tourism -- MarketingDDC classification: 338.47910688

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.47910688 DES (Browse shelf(Opens below))	Available		05877237

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A title ordered as part of the LoveBooks Campaign 2014.

New ed. of: Destination branding : creating the unique destination proposition, 2004.

Includes bibliographical references and index.

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