Destination brands : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2011Edition: 3rd editionDescription: xvii, 370 p. : ill. ; 24 cmISBN: 9780080969305 (pbk.) :; 0080969305 (pbk.) :Subject(s): Advertising -- Tourism | Tourism -- MarketingDDC classification: 338.47910688
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.47910688 DES (Browse shelf(Opens below)) | Available | 05877237 |
Total reservations: 0
A title ordered as part of the LoveBooks Campaign 2014.
New ed. of: Destination branding : creating the unique destination proposition, 2004.
Includes bibliographical references and index.
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