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Destination brands : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride. - 3rd edition. - Oxford : Butterworth-Heinemann, 2011. - xvii, 370 p. : ill. ; 24 cm.

A title ordered as part of the LoveBooks Campaign 2014. New ed. of: Destination branding : creating the unique destination proposition, 2004.

Includes bibliographical references and index.

ISBN: 9780080969305 (pbk.) : £34.99 0080969305 (pbk.) : £34.99

Nat. Bib. No.: GBB0C7373 bnb

Subjects--Topical Terms:
Advertising--Tourism.
Tourism--Marketing.

Dewey Class. No.: 338.47910688