Advertising : concept and copy / George Felton.
Material type:
TextPublisher: New York : W.W. Norton, 2013Edition: 3rd editionDescription: 320 pages : illustrations (black and white, and colour) ; 22 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780393733860 (pbk.) :Subject(s): Advertising | Advertising copyDDC classification: 659.1 Summary: 'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 FEL (Browse shelf(Opens below)) | Available | 05874025 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 FEL (Browse shelf(Opens below)) | Available | 05874033 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 FEL (Browse shelf(Opens below)) | Available | 06090737 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 FEL (Browse shelf(Opens below)) | Available | 06091830 |
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| 659.1 ESS The end of advertising : why it had to die, and the creative resurrection to come / | 659.1 EVA Production and creativity in advertising / | 659.1 EVA Production and creativity in advertising / | 659.1 FEL Advertising : concept and copy / | 659.1 FEL Advertising : concept and copy / | 659.1 FEL Advertising : concept and copy / | 659.1 FEL Advertising : concept and copy / |
Previous ed.: 2006.
Includes bibliographical references and index.
'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
Specialized.
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