Advertising : (Record no. 33171)

MARC details
000 -LEADER
fixed length control field 01241nam a22003378i 4500
001 - CONTROL NUMBER
control field 626076
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719162839.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130110s2013 nyua f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780393733860 (pbk.) :
Terms of availability £40.00
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780393733860
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
Modifying agency UK-LoTVU
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Felton, George,
Dates associated with a name 1947-
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title concept and copy /
Statement of responsibility, etc. George Felton.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer W.W. Norton,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 320 pages :
Other physical details illustrations (black and white, and colour) ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed.: 2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. 'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 13/03/2014   659.1 FEL 05874025 08/12/2020 60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 13/03/2014   659.1 FEL 05874033 19/07/2021 60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 03/10/2013 2 659.1 FEL 06090737 26/11/2021 60.00 19/07/2021 Book 26/11/2021
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 03/10/2013   659.1 FEL 06091830 09/10/2018 60.00 19/07/2021 Book