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Felton, George, 1947-

Advertising : concept and copy / George Felton. - 3rd edition. - 320 pages : illustrations (black and white, and colour) ; 22 cm

Previous ed.: 2006.

Includes bibliographical references and index.

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

Specialized.

ISBN: 9780393733860 (pbk.) : £40.00

Subjects--Topical Terms:
Advertising.
Advertising copy.

Dewey Class. No.: 659.1