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Introduction to marketing : theory and practice / Adrian Palmer.

By: Palmer, AdrianMaterial type: TextTextPublication details: Oxford : Oxford University Press, c2012Edition: 3rd editionDescription: xxxi, 542 p. : ill. ; 25 cmISBN: 9780199602131 (pbk.) :; 0199602131 (pbk.) :Subject(s): MarketingDDC classification: 658.8 Summary: This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06166083
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06404545
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06404553
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06166091
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06166105
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06166113
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06166121
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06166148
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PAL (Browse shelf(Opens below)) Available 06159486
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Previous ed.: 2009.

Includes bibliographical references and index.

This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.

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