Introduction to marketing : (Record no. 32444)

MARC details
000 -LEADER
fixed length control field 01057nam a2200277 a 4500
001 - CONTROL NUMBER
control field 623508
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230901142849.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111005s2012 enka f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199602131 (pbk.) :
Terms of availability £34.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199602131 (pbk.) :
Terms of availability £34.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)0199602131
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UkLoUWL
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian.
245 10 - TITLE STATEMENT
Title Introduction to marketing :
Remainder of title theory and practice /
Statement of responsibility, etc. Adrian Palmer.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 542 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 02/06/2015   658.8 PAL 06159486 24/10/2019 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/06/2015 1 658.8 PAL 06166091 27/04/2022 60.00 19/07/2021 Book 7 09/03/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/06/2015 3 658.8 PAL 06166105 27/04/2022 60.00 19/07/2021 Book 14 09/03/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/06/2015   658.8 PAL 06166113 07/11/2019 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/06/2015 1 658.8 PAL 06166121 25/10/2022 60.00 19/07/2021 Book   20/10/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/06/2015 2 658.8 PAL 06166148 21/04/2022 60.00 19/07/2021 Book 26 24/01/2022
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/02/2016 1 658.8 PAL 06404545 18/11/2021 60.00 19/07/2021 Book 4 18/10/2021
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/02/2016   658.8 PAL 06404553 11/11/2021 60.00 19/07/2021 Book 26 04/07/2021
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 18/09/2021 1 658.8 PAL 06166083 17/10/2022 60.00 18/09/2021 Book 7 09/03/2022