Introduction to marketing : theory and practice /
Palmer, Adrian.
Introduction to marketing : theory and practice / Adrian Palmer. - 3rd edition. - Oxford : Oxford University Press, c2012. - xxxi, 542 p. : ill. ; 25 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Specialized.
9780199602131 (pbk.) : £34.99 0199602131 (pbk.) : £34.99
Marketing.
658.8
Introduction to marketing : theory and practice / Adrian Palmer. - 3rd edition. - Oxford : Oxford University Press, c2012. - xxxi, 542 p. : ill. ; 25 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Specialized.
9780199602131 (pbk.) : £34.99 0199602131 (pbk.) : £34.99
Marketing.
658.8