Details for: Introduction to marketing : theory and practice / › University of West London Library catalogue

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Introduction to marketing : theory and practice / Adrian Palmer.

By: Palmer, AdrianMaterial type: Text

TextPublication details: Oxford : Oxford University Press, c2012Edition: 3rd editionDescription: xxxi, 542 p. : ill. ; 25 cmISBN: 9780199602131 (pbk.) :; 0199602131 (pbk.) :Subject(s): MarketingDDC classification: 658.8 Summary: This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06166083
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06404545
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06404553
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06166091
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06166105
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06166113
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06166121
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06166148
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 PAL (Browse shelf(Opens below))	Available	06159486

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Previous	658.8 LEE Social marketing : behavior change for social good /	658.8 MIT Luxury fashion brand management : unifying fashion with sustainability /	658.8 MIT Luxury fashion brand management : unifying fashion with sustainability /	658.8 PAL Introduction to marketing : theory and practice /	658.8 PRO Promotional culture and convergence : markets, methods, media /	658.8 ROM Building distinctive brand assets /	658.8 ROM Building distinctive brand assets /	Next

Previous ed.: 2009.

Includes bibliographical references and index.

This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.

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