Competitive success : how branding adds value / John A. Davis.
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TextPublication details: Chichester : Wiley, 2010Description: xxiv, 397 p. : ill. ; 24 cmISBN: 9780470998229 (pbk.) :; 0470998229 (pbk.) :Subject(s): Brand name products -- Management | Competition | Success in business | Branding (Marketing) | Business and ManagementDDC classification: 658.8'27 Summary: This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 DAV (Browse shelf(Opens below)) | Available | 06058396 |
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Includes bibliographical references and index.
This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Specialized.
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