Competitive success : (Record no. 31405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01162nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 618625 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719161756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090910s2010 enka f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470998229 (pbk.) : |
| Terms of availability | £32.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470998229 (pbk.) : |
| Terms of availability | £32.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()0470998229 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8'27 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, John, |
| Dates associated with a name | 1960 Feb. 17- |
| 245 10 - TITLE STATEMENT | |
| Title | Competitive success : |
| Remainder of title | how branding adds value / |
| Statement of responsibility, etc. | John A. Davis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 397 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Success in business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management. |
| Source of heading or term | eflch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 21/01/2017 | 658.827 DAV | 06357709 | 27/11/2019 | 60.00 | 19/07/2021 | Book | |||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 21/01/2017 | 658.827 DAV | 06357717 | 30/05/2023 | 60.00 | 19/07/2021 | Book | |||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 21/01/2017 | 658.827 DAV | 06357725 | 25/02/2020 | 60.00 | 19/07/2021 | Book | |||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 30/01/2012 | 658.827 DAV | 06058396 | 19/12/2018 | 60.00 | 19/07/2021 | Book |